TNS

News & Insights

The best electric vehicle recipe is fine dining, not fast food
2018/07/17

The recipe for electric vehicle (EV) success has many ingredients, including quality raw materials, imagination and compelling presentation. Our Global Automotive Lead serves up some interesting ideas and predictions about the car’s electric future.

Leapfrogging to equality: Why brands must think ‘women-first’ when developing voice applications
2018/06/30

As women around the world are less digitally connected than men, could voice technology help bridge this gender digital divide and help women leapfrog to equality?

Are your digital ads engaging or intrusive? It depends who you’re targeting
2018/05/29

Digital ad spend continues to rise, and is forecast to top $203bn in 2018 (GroupM, 2017). Yet despite continuing growth, many senior marketers from the most valuable global brands lack confidence in digital advertising’s ability to truly...

From bricks, clicks to Insta-pics: what’s next for social commerce?
2018/04/23

Where do the biggest opportunities lie in social commerce and what actions can brands take to win in this new world of shopping?

Killing unconscious bias is the only way to solve advertising’s gender problem
2018/03/19

As part of International Woman’s Day, Kantar TNS’ Anne Rayner spoke to Mumbrella about how drawing attention to unconscious bias is the only answer to finally solving the problem of gender in advertising.

Building brand equity on social media: what brands can learn from YouTube
2018/03/09

How can YouTube’s rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?

Connected cars. Disconnected owners.
2018/02/05

Auto brands invest billions in developing connected car features in an attempt to gain competitive advantage. But is this money well spent? How engaged are connected car owners?

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