Technology

The world of Technology is a world in transition, typified by key trends such as convergence, innovation, and the continuous emergence of new applications. The information superhighway network continues to expand. What were once the distinct markets of Telecoms, IT, entertainment and media are ever converging and merging.

And because these areas are mutually influential, and because profitability lies in their evolving synergies, we deliver a converged view of the Technology Sector: the combination of IT and Telecoms. This enables us to leverage our complementary expertise and offer clients greater insights based on the wireless, mobility and entertainment industries.
Because mobility in both IT and Telecoms has become critical for all our clients and, more importantly, for their clients; we focus on the impact of applications such as gaming, music, TV, news, sport and other media on the go.

The TNS Technology team, of over 800 dedicated Technology researchers across 60+ countries, delivers a seamless international service, providing depth of industry knowledge and insight through their specialization in technology research. For example, our latest studies looked in depth at key marketing and brand drivers from a customer perspective, providing clients with deep insight which will benefit their business, increase their brand equity today and in the converged future, and help them understand the applications usage patterns, drivers and inhibitors of their customer behaviour.

TNS Technology offers our clients a range of global market research services and market research analysis solutions.