Applying NeedScope to help clients

The NeedScope tools are used in different ways to add the emotive dimension to research at any stage of the brand marketing process;

Putting emotion at the heart of brand strategy development

Putting emotion at the heart of brand strategy development

- Market/consumer segmentation
- Brand/Product portfolio strategy
- Brand Architecture/Stretch
- Optimising brand positioning

Ensuring better innovation by including the emotive element

Ensuring better innovation by including the emotive element

- Identifying white space/unmet needs
- Exploration – generating ideas, concepts, opportunities etc
- Developing refining and evaluating concepts etc

Aligning all elements of the mix to build powerful brands

Aligning all elements of the mix to build powerful brands

- On Strategy Positioning Checks; communication, sponsorship, new concepts/products, design, packs
- Sensory evaluation

Ensuring ongoing measurement beyond the functional

Ensuring ongoing measurement beyond the functional

- Point-in-time measures and brand monitoring
- Brand positioning/image
- Competitive context
- Trends over time

NeedScope In Action

NeedScope has been used successfully in over 3,000 studies worldwide, reaching the full range of sectors and targets. Click here to view a range of NeedScope Case Studies.

NeedScope Video

Please click on the link below to explore the archetypes of the NeedScope model

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