Super Clinic™ - concept refinement

Super Clinic is an interactive one-day workshop involving early adopters, creative and mainstream consumers to focus on problems highlighted during concept screening.

This mix of participants - combined with the client team’s close involvement - ensures than an idea can be made mainstream-ready with no loss of creative spark.

Drawing on a real-time, iterative process, Super Clinic ensures that constructive consumer feedback on the concepts is incorporated at each stage.

Our hugely experienced facilitators take the concepts through a critical evaluation process with the consumers, based on the factors we know are vital for great innovation.

Super Clinic delivers stronger, strategically aligned concepts that are relevant, differentiating, exciting and ready for approval – and the market.

We have successfully delivered Super Clinic to clients all over the world, helping them progress swiftly to the next phase of their innovation process with winning concepts.