ValueManager™ – price & product optimisation

ValueManager identifies customers’ key buying factors and price sensitivities to provide solutions to three main business issues:

Range and bundle optimisation

• Which service package and product bundle should be offered to optimise customer reach?
• Which products should I select for my range to maximise its performance?

Product mix optimisation

• Which key features should our (new) product offer and what price should we charge?
• Within a specific market and competitive situation, what should the optimum product look like?

Price optimisation

• How many customers will purchase our product at a given price?
• How price sensitive are potential customers?

ValueManager includes a user-friendly software that enables clients to make data-oriented decisions (e.g. what-if scenarios: simulations of alternative concepts within a realistic competitive environment).

Based on state-of-the-art statistical methods (e.g.TURF analyses, Discrete Choice Modelling), coupled with TNS’s in-depth market and category knowledge, ValueManager helps our clients maximise their product’s performance.

Since 1982, ValueManager has been used in over 50 countries to help more than 200 clients across a wide range of sectors solve their challenges on profitability.

At TNS, our innovation & product development experts accompany clients throughout the entire process to ensure that the results delivered are both actionable and successfully implemented.